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formion - independent consultancy

Brand, Customer Experience & Business Development

I help brands turn ideas into clear, compelling businesses - shaping positioning, offers, digital touchpoints and the customer experience from the inside out.
What I do

From idea to experience.

01

Brand & Positioning

Brand strategy, positioning and concept development that create clarity, relevance and a distinct place in the market.

02

Customer Experience

Customer journeys, digital touchpoints and service design - creating experiences that feel considered from first impression to delivery.

03

Business Development

Offers, pricing, packaging and commercial development - turning strong ideas into businesses that work in practice.
selected work

Calma Nordic

From idea to a complete premium customer experience.

Formion shaped Calma Nordic from concept to market - bringing together positioning, commercial offering and customer experience into one coherent brand.
case

The work

Calma Nordic was developed around a simple idea: that the customer experience should extend far beyond the booking itself.

From positioning, pricing and offer development to digital touchpoints, booking flow and customer communication, each part of the business was designed as part of the same journey.

The focus continues beyond the first purchase - creating an experience that builds trust, strengthens the relationship and gives customers a reason to return.

Because a strong customer experience should not end with a completed purchase. It should become the beginning of the next one.

Brand & Positioning

Concept development, positioning, brand direction and communication.

Business & Offering

Business model, pricing, packaging and development of the customer proposition.

Customer Experience

Customer journey, website, booking flow and service experience.
about

Independent thinking, from strategy to experience.

Formion is an independent consultancy founded by Linnea Leth, working across brand, customer experience and business development. I combine strategic thinking with hands-on development to create businesses and experiences that are clear, relevant and considered at every touchpoint.

Let´s work together

Have a project in mind?

For brand, customer experience or business development projects, get in touch.
Get in touch